Worked cases: the framework, step by step

The book teaches the framework through what happens to people. These pages pull each project out of the story and lay it against the eight steps, so you can see the decisions on their own.

Planned for release phase 2. The page is complete as a draft; interactive parts run in the browser and do not yet save to an account.

In brief

Four of these cases come from the book: Vivek's fintech video (done competently), Arjun's migration (a structural failure traced to Step 1), Arjun's proposal (the framework internalised) and Kavya's festival (the framework outside software). The fifth, a family holiday, is the framework reference's universal example. New cases by profession will be added; readers will be able to submit their own.

Vivek's fintech explainer videoA ninety-second launch video, a social cut and landing-page copy in six weeks. The first time the framework is seen done competently, end to end, by the person who built it.Marketing · Chapter 7Arjun's pipeline migrationThe first attempt. Done more carefully than anything he had done in eleven months, and still generic — because the end state named the deliverables and not the people.Software · Chapter 8Arjun's fraud-detection proposalThe second attempt, three weeks later. The same framework, and a different person inside it: Step 1 in fourteen minutes, a structural problem caught in forty-five.Software · Chapter 9Kavya's college arts festivalA second-year art student, a committee that has never run anything, no records from last year's disaster, a city watching. The framework leaves the ground it was born on and still stands.Creative, non-technical · Chapter 11A family holidayThe framework master reference used a seven-day family holiday — a couple in their late forties, a daughter of eighteen, a son of twelve, a fixed budget — as its universal example. It did not make it into the narrative. It belongs here, because it is the case a parent will recognise first.Personal · from the framework reference, not the book

Beyond the book

Twenty more cases — a coaching class, a factory, a clinic, a construction site, a family of twelve — are in Real cases.

Submit a case

Have you run the framework on something outside these five — a clinic, a classroom, a wedding, a product launch? Once the site is live, a short form here will let you send it in. Until then, the contact form on the about page works.